Expanding Portfolio Makes Room for New Tier

Wilderness Run Vineyards’ Harry Pagan & Brandon Pallen came to Southern Northern wanting to showcase their maturity as winemakers & expand their portfolio of offerings with something that would be timeless while having appeal to those seeking a more sophisticated wine drinking experience.

Seeking inspiration, we looked where we always do, their farm.

Throughout Southern Northern’s time designing for Wilderness Run Vineyards, we have utilized everyday details found on the farm in their packaging, from the humble “tool shed”, the tools that move the earth & the animals that inhabit the farm’s rolling hills. This time we sought inspiration from one of the farm’s most well dressed residents, the peacock that resides in their coop.

Southern Northern hand-crafted a flowing illustration of one of our peacock friend’s feathers that would be hot foil stamped in gold on a simple white or black paper paired with flowing script. The final look is a sophisticated label system that is perfectly paired with the wine within the bottles.

Creative Direction
Brand Development
Design
Illustration
Styling
Photography

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1781 Brewing Brand & Package Design