Southern Northern

Hellbender Brewing Co. Packaging

Hellbender Brewing Co. Packaging

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Hellbender Brewing Co. approached me with the task of creating packaging for their 16oz canned beer.  They requested the design be simple and easy to recognize as a family of products while each maintaining their own individuality.  

The design of the packaging subtly calls attention to the habitat of the Hellbender Salamander with the meandering creek and small mountain range that frames each of the different text lock ups.  Hellbender Brewing Co's mission statement is predominately featured as to call attention to the need to preserve these endangered animals.   

Featured On

The Dieline

Packaging Of The World 

World Packaging Design Society


I was later asked to adapt the can design to fit a 12 oz can format as a sticker while also introducing new brands into the series.

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