Principle / Owner
Chris majored in photography with a specialization in two dimensional media at Radford University. He has worked on his personal photography and illustration projects for 10 years before joining Pig Iron. At Pig Iron, Chris functioned as the Creative Director and was responsible for illustration and packaging design for many new food and beverage brands.
Southern Northern was established by Chris as a smaller scale option for clients looking for unique packaging and branding without the large agency overhead, as well as being a creative vehicle to push boundaries where possible. Southern Northern operates on the principle of design and function over everything.
Chris balances his professional responsibilities with personal creative work, like woodworking, metal smithing, luthiery and painting. To challenge himself, Chris works in many styles to become more versatile with a variety of looks and media.
Chris' creative approach—no matter the medium—is to first listen to the client and pick up on what makes them passionate about what they are doing. He likes to reflect that same passion back into his projects.